Moe Shalizi, Marshmello Introduce Mellodees Entertainment Initiative

Marshmello and Moe Shalizi | Source: TSG

One of the biggest EDM artists on the planet is launching what just might be the next big kids’ brand.

Marshmello, along with manager Moe Shalizi, have pulled back the curtain on Mellodees, a new musically driven video property that aims to be a “cutting edge experience” for kids. Featuring colorful videos that pair educational messaging with energetic music, Mellodees firmly targets a new generation of preschoolers and their millennial parents.

Mellodees | Source: TSG

“Over the past year, we’ve been diligently working on merging electronic music with educational content for children,” says Shalizi, founder and CEO of The Shalizi Group (TSG). “Positive and inspiring content is critical, especially during the COVID-19 pandemic, when children’s screen time is at an all-time high.”

Dee the robot is the character at the center of the 3D animated world. Using his built-in musical features, Dee leads his friends on adventures. By “Following the Beets,” kids can read and sing along with the lyrics.

Mellodees is rolling out globally across social platforms including YouTube, Instagram, TikTok, Twitter, and Facebook.

The initial wave of videos is set to feature Mellodees characters rockin’ out to new versions of classic preschool jams including “Wheels On The Bus,” the “ABC’s Song,” the “Itsy Bitsy Spider,” and more.

TSG plans to expand the Mellodees brand into toys and consumer products beginning next year.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.