One of the biggest EDM artists on the planet is launching what just might be the next big kids’ brand.
Marshmello, along with manager Moe Shalizi, have pulled back the curtain on Mellodees, a new musically driven video property that aims to be a “cutting edge experience” for kids. Featuring colorful videos that pair educational messaging with energetic music, Mellodees firmly targets a new generation of preschoolers and their millennial parents.
“Over the past year, we’ve been diligently working on merging electronic music with educational content for children,” says Shalizi, founder and CEO of The Shalizi Group (TSG). “Positive and inspiring content is critical, especially during the COVID-19 pandemic, when children’s screen time is at an all-time high.”
Dee the robot is the character at the center of the 3D animated world. Using his built-in musical features, Dee leads his friends on adventures. By “Following the Beets,” kids can read and sing along with the lyrics.
The initial wave of videos is set to feature Mellodees characters rockin’ out to new versions of classic preschool jams including “Wheels On The Bus,” the “ABC’s Song,” the “Itsy Bitsy Spider,” and more.
TSG plans to expand the Mellodees brand into toys and consumer products beginning next year.