Mondo TV Inks Book Deal for Feisty Pets

The global expansion of Feisty Pets continues with a new book deal in Spain, Portugal, and Andorra.

Mondo TV, which serves as the licensing agent in Italy, Spain, and Portugal for the brand, inked a deal with Penguin Random House Grupo Editorial that will launch with a series of four new books: a look and find book; an official handbook; a quirky quizzes book; and a puzzles and activity book. Geared toward kids ages 8 and up, the books will incorporate the transforming concept that has propelled the line to success around the world.

Penguin Random House also holds the rights to produce board books; books with kits; books with attachments; chapter books; coloring and activity books; humor books; junior novels; magnet books; pencil puzzle books; pop-up books; readers; sound books; storybooks; and touch-and-feel books for the duration of its 18-month license which runs from January 2020-June 2022.

Jazwares serves as master global toy partner for the brand, while Scholastic handles English language books. Giochi Preziosi distributes Fiesty Pets toys in Italy.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.