Shopkins Real Littles

Moose Toys has a hit on its hands with Shopkins Real Littles.

An expansion of the Shopkins collectible line that became a global sensation and launched the collectible craze five years ago, Shopkins Real Littles are miniature depictions of real brands, each with a matching Shopkin character inside. The first series — launched in August with products from Kellogg’s, Conagra, Welch’s, and Skechers — is sold out at many retailers on the heels of being named a Holiday Gift Guide pick for kids ages 5-7 by the Toy Insider, and being nominated for a Toy of the Year (TOTY) Award in the Collectible of the Year category.

Retailers and families won’t have to wait long for another batch, as a new series of 40 Shopkins Real Littles is shipping for a January debut.

In partnership with the Unilever family of brands, Conagra, and Kellogg’s, Shopkins Real Littles Frozen Foods features tiny versions of products from Popsicle, Good Humor, Klondike, Breyers ice cream, Marie Callender’s pie, Morningstar Farms, and more.

“We’ve been so excited to see growth in the Shopkins brand with Real Littles,” says Paul Solomon, co-owner, Moose Toys. “It’s clear that kids and collectors are loving our partnerships with iconic brands, and we’re excited to partner with Unilever to provide fans with more great brands with a Shopkins twist.”

The latest series of Real Littles Mini Packs feature a water-based surprise reveal. Kids can dunk the Mini Pack ice bag into water and swish it around to see the outer packaging “magically” melt away to reveal a surprise Shopkins Real Little.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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