An expansion of the Shopkins collectible line that became a global sensation and launched the collectible craze five years ago, Shopkins Real Littles are miniature depictions of real brands, each with a matching Shopkin character inside. The first series — launched in August with products from Kellogg’s, Conagra, Welch’s, and Skechers — is sold out at many retailers on the heels of being named a Holiday Gift Guide pick for kids ages 5-7 by the Toy Insider, and being nominated for a Toy of the Year (TOTY) Award in the Collectible of the Year category.
Retailers and families won’t have to wait long for another batch, as a new series of 40 Shopkins Real Littles is shipping for a January debut.
In partnership with the Unilever family of brands, Conagra, and Kellogg’s, Shopkins Real Littles Frozen Foods features tiny versions of products from Popsicle, Good Humor, Klondike, Breyers ice cream, Marie Callender’s pie, Morningstar Farms, and more.
“We’ve been so excited to see growth in the Shopkins brand with Real Littles,” says Paul Solomon, co-owner, Moose Toys. “It’s clear that kids and collectors are loving our partnerships with iconic brands, and we’re excited to partner with Unilever to provide fans with more great brands with a Shopkins twist.”
The latest series of Real Littles Mini Packs feature a water-based surprise reveal. Kids can dunk the Mini Pack ice bag into water and swish it around to see the outer packaging “magically” melt away to reveal a surprise Shopkins Real Little.