Source: Moose Toys

The company behind Heroes of Goo Jit Zu, Squeakee, and Kindi Kids is getting into a whole new game.

Moose Toys inked a deal with Mediatonic and Devolver Digital to serve as the master toy licensee for the hit video game, Fall Guys: Ultimate Knockout. The line includes figures, collectibles, premium plush, and more.

Fall Guys: Ultimate Knockout Plushies | Source: Moose Toys/The Toy Book

“We are ‘fall’ off our chairs excited and delighted to partner with Devolver Digital and Mediatonic,” says Joe Smith, senior director of global marketing, licensed brands, Moose Toys. “We are honored that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectibles. The incredible styling and near-endless selection of iconic outfits and characters will make for fun, innovative toys, collectibles, and plush. Moose, Devolver, and Mediatonic are committed to delivering outstanding products worthy of any Fall Guys fan’s collection.”

Related: DC Superheroes Join Moose Toys’ Heroes of Goo Jit Zu Lineup

Since its launch last August, more than 11 million players have joined Fall Guys, on the Steam (PC) platform according to PlayStation Europe. The game will come to Nintendo Switch, Xbox One, and Xbox Series X|S later this year.

The toys are expected to hit retail this fall with additional details to be revealed in the months ahead.

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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