Following the successful introduction of Marvel’s Avengers into its lineup, some members of DC’s Justice League have joined Moose Toys‘ Heroes of Goo Jit Zu.
Moose collaborated with Warner Bros. Consumer Products and DC to introduce Batman, Superman, and the Flash into the range of squishy, stretchy, uniquely goo-filled toys that kids can pull and stretch to up to three times their original size. In addition to single packs, a Versus Pack pits Batman against The Joker in the ultimate battle for squishy supremacy.
Last year, the Heroes of Goo Jit Zu Single Figure Assortment took the top spot as the No. 1 non-licensed action figure in the U.S., according to The NPD Group. Thus far, the line is retaining that title year-to-date for 2021.
“It’s been incredible to see the growth in Heroes of Goo Jit Zu season over season,” says Moose Toys Co-owner Paul Solomon. “Kids love playing with our super stretchy, gooey heroes and villains, and now with DC Superheroes and DC Minis we’re delivering an exciting new way to play.”
Additionally, Moose Toys is introducing a new DC Minis collection that includes additional heroes and villains that kids can stretch up to four times their original size.