Moon and Me

Sutikki, Foundling Bird, and 9 Story Brands have inked new licensing deals for Moon and Me, the latest preschool series from Andrew Davenport (Teletubbies, In the Night Garden).

Minor Entertainment signed on as global live entertainment partner, while Amscan (party goods, balloons, and dress-up, EMEA), Orange Tree Toys (wooden toys and puzzles, U.S. and the UK), Redan (kids magazines, Europe), and Whitehouse Leisure (amusement park plush, EMEA) join a growing slate of more than 40 global licensing partners, including master toy licensee Hasbro and global publishing partner Scholastic.

The series about toys that come to life while no one is looking, premiered in Feb. on the BBC’s CBeebies network in the UK, and just debuted in the U.S. as part of the new Universal Kids lineup, airing daily at 8:00 a.m.

“The reception to Moon and Me has been overwhelmingly positive and gratifying,” says Andrew Kerr, co-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated, and growing group of licensees. Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”

Sutikki manages Moon and Me in the UK, while 9 Story Brands oversees global licensing outside of the UK and China.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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