Mythical Slyme Expands Range of DIY Putty Kits

Mythical Slyme is expanding its range of putties to include new styles made from pieces of dragons, unicorns, and mermaids. The latest collection of DIY putty kits includes a UV blacklight keychain that kids can use to activate multicolored glow effects across the various pieces. The sets also include a “glow galaxy” effect created by glow-in-the-dark glitter suspended within the brand’s signature clear putty that never dries out or breaks.

“At Idea Glue, we’re always looking for new ideas that stick,” says Lana Lingbo Li, CEO of Idea Glue, manufacturer for the Mythical Slyme brand. “After doing a deep dive into rare pigments and glitters, the idea of stretching a galaxy of glowing stars felt worthy. We are also adding collectible jewelry charms into our existing unicorn line to provide extra fun and value for our believers.”

The new DIY putty releases include Dragon Fart, Dragon Frost, Dragon Poop, Mermaid Shell, and Unicorn Galaxy.

The kits are available online and through specialty retailers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.