New Metric Media Inks Licensing Deals with Funko, High Roller Games for ‘Letterkenny’
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New Metric Media Inks Licensing Deals with Funko, High Roller Games for ‘Letterkenny’

by James Zahn
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Letterkenny | Source: New Metric Media

The Canadian comedy hit Letterkenny is getting a consumer products push across North America.

New Metric Media inked licensing deals with Funko, High Roller Games, and Ripple Junction for new products across a variety of categories. Mark Montefiore, president of New Metric Media says that the deals will “strengthen the fervor and excitement for the series, providing a tangible way for Letterkenny fans to connect with the show.”

Letterkenny — which streams on Hulu in the U.S. and Crave in Canada — follows the exploits of Wayne (Jared Keeso) as he and his pals get into dustups with their small-town rivals.

Related: Funko Fair Opens For Business in the Absence of Toy Fair New York

Ahead of the collectible figures, games, and apparel that the new licensees will roll out in the months ahead, the Letterkenny website offers an assortment of products, including water bottles, koozies, pint glasses, and Puppers Premium Lager inspired by the fictional beer served on the show.

Letterkenny‘s ninth season debuted on Christmas Day.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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