Nickelodeon Launches First Slime City Experience Pop-Up

Nickelodeon is heading to the ATL with plenty of its iconic green slime.

For the brand’s first-ever pop-up experience dedicated to all things slime, fans will have the opportunity to create their own gooey slime concoction and receive Nickelodeon’s ultimate honor — getting slimed! The 20,000 square-foot Nickelodeon Slime City opens June 15 in the Buckhead district of Atlanta.

“Our iconic slime is the ultimate symbol of free-spirited mess and the physical embodiment of the fun and irreverent spirit of Nickelodeon,” says Sharon Cohen, executive vice president, The Nick Experience. “We are excited to bring Slime City to Atlanta to offer this brand-new way for kids and families to interact with our signature slime through a dynamic space for a fun-filled summer.”

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Slime City themed spaces include:

Slime HQ – Spin wheels, turn levers, and touch slime to keep the gallons of green goodness pumping through the pipes and tubes.
Great Wall of Slime– Visitors are invited to leave their mark and make an impression on the giant pin wall to create awesome slime shapes and silhouettes.
Slime-Tennial Park – Paying homage to Atlanta’s famous Centennial Olympic Park, visitors can take a spin or a swing on an exciting slime-inspired playground.
Slime Bubble-Torium – In this slime bubble-filled world, guests can burst goopy green bubbles.
Slime Central – It’s slime time, where visitors receive Nickelodeon’s ultimate honor of getting slimed.

Nickelodeon has been making a bigger push into the themed experience market this year, with the second edition of its SlimeFest returning to Chicago next month, and a JoJo Siwa live tour hitting 70 cities.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.