ORB will launch a 10-episode web series centering around its Soft’n Slo Squishies brand. The company partnered with Nelvana Enterprises to create a series of digital shorts, as part of its strategy to further expand the line into new product areas.

The first three episodes of this original, short-form YouTube series will premiere March 30 at 9:00 a.m. ET on the Soft’n Slo Squishies and Treehouse Direct YouTube channels, with later distribution on other popular kids YouTube channels. New episodes will follow weekly.

Fans can expect hilarious episodes, with titles such as “Work it Squishies,” “Squishies Dares,” and “Runway Cutie.” There are currently 400 different Soft’n Slo Squishies on the market, and more than 600 new designs planned for 2018.

Watch the first episode below, and head over to Soft’n Slo Squishies YouTube channel on Friday to watch all three new episodes, and additional episodes airing weekly.