Family travel is starting up again, and the award-winning STEAM brand Osmo is expanding its retail availability to get its products in front of families.
Osmo inked a deal with InMotion — the largest airport-based electronics retailer — to offer four of its best-selling kits at select InMotion, Soundbalance, and iStore airport and resort locations across the country. The stores will offer the Little Genius Starter Kit for iPad; Genius Starter Kit for iPad; Creative Starter Kit for iPad; and the Coding Starter Kit for iPad beginning May 29.
“Today’s parents feel that traveling with technology is a must, even for their kids, who are looking for the best products and entertainment to use while on the road,” says Osmo’s Senior Director of U.S. Omnichannel Sales, Richard Ryan. “And, with tablet technology being easier to operate while in flight, kids can easily play with Osmo’s engaging array of learning games.”
The display presentation will vary by location, with a mix of stacked floor displays and showcase towers featuring video and interactive elements. The locations in Orlando, Detroit, and New York City’s LaGuardia airport will soon feature interactive demo displays that families can use to try products before they buy.
“The travel industry’s resilience is clear, and we are ready for the pent-up demand for travel,” says Eden Goldberg, divisional vice president of marketing and business development at InMotion Entertainment Group. “The toy industry is experiencing a 16% increase over last year and InMotion is intent on delivering gaming technology to all ages. Osmo is the ideal kids’ system for engagement and happiness while traveling … Families look to toys to help keep their children engaged, active, and delighted.”
Osmo products can be found at InMotion, Soundbalance, and iStore airport locations in Atlanta, Austin, Boston, Charlotte, Dallas, Detroit, Ft. Lauderdale, Miami, Newark, Orlando, Philadelphia, Phoenix, Pittsburgh, Sacramento, Salt Lake City, Seattle, San Diego, San Francisco, Windsor Locks (CT), Baltimore, Washington D.C./Dulles, Washington D.C./Reagan, and New York City/LaGuardia. Families visiting Las Vegas can find Osmo products at the Forum Shops at Caesar’s Palace.
