Osmo commissioned a new survey to examine the changing landscape of modern parenting.
By examining the responses of 2,000 U.S. parents with kids in school, the study conducted by OnePoll reveals new statistics regarding how parents view the quality of content that their kids are consuming using mobile devices, and how modern parents stack up against previous generations. A surprising 78% of participants (61% male and 37% female) with kids ages 5-14 believe that they are better at parenting than their own parents or caregivers were.
“We conducted this exciting study to explore how today’s adult parents differ from past generations, how they learned parenting, how they value spending time with kids, and whether this includes allowing mobile screen time,” says Pramod Sharma, CEO of Osmo. “Given these parents grew up mostly without mobile devices, we were curious about their views on technology. We asked: ‘Are there rules in place? Do they limit children’s time on devices? Are they monitoring what games, videos, and apps their kids are consuming? Would they allow their kids more screen time if the content was educational?’”
Sharma, who co-founded Osmo with fellow ex-Google engineer Jerome Scholler, says that he allows his own kids to use iPads freely at home, but makes sure their screen time is active versus passive. “The case of watching hours of YouTube mindlessly is not part of our family’s parenting practice,” he says.
The Osmo Play System was first launched in 2013 and fuses digital gameplay and physical interaction. The STEAM-focused products are used in more than 30,000 U.S. classrooms and more than 1 million homes. New Osmo extensions are set to be revealed later this year.