JAKKS Pacific’s costume division, Disguise, and BBC will continue their licensing partnership for North America’s popular Bluey costume line.
With this licensing extension, Disguise is preparing for the upcoming fall season with fresh styles and expanded distribution for high-quality Bluey costumes and accessories.
“Bluey consistently ranks among our most in-demand costume lines,” says Tara Cortner, President and General Manager of Disguise. “We’ve witnessed incredible enthusiasm from both kids and parents and with the addition of adult costume offerings, Bluey has evolved into an exciting family-wide dress-up experience. We are thrilled to extend our collaboration with BBC Studios and continue growing this beloved line.”
This development is not surprising, as Bluey was the most-watched show on a streaming service last year.
“Disguise has been a great partner and instrumental in bringing our beloved Bluey characters to life through costumes and accessories,” says Suzy Raia, SVP Global Consumer Products, BBC Studios. “The new offerings capture the personalities of the characters and enable fans – kiddos and grown-ups – to more fully immerse themselves in Bluey’s world and create their own fun-filled adventures.”
The costume line has seen great success in both retail and online sales, so it is expected to remain a fan favorite. The costumes are currently available at major retailers, specialty stores, and online, with new additions expected for the upcoming fall season.
For more information, visit disguise.com.
