Bricks & Minifigs and Santoki are partnering on a new nationwide building contest centered around a customizable LEGO MOC Wall Clock.
“As Bricks & Minifigs continues to expand nationally and deepen our direct relationship with LEGO, we are thrilled to bring fun collaborations with Santoki and other official partners directly to consumers in our stores,” shares Ammon McNeff, CEO of Bricks & Minifigs. “We love seeing local communities come together in our stores to participate in events, and this contest creates an exciting opportunity for customers to showcase their creativity while enjoying a family-friendly experience.”
Running through July 14, the promotion will take place at more than 240 Bricks & Minifigs franchise locations across the U.S. The contest encourages LEGO fans of all ages to visit participating stores, build personalized clock designs using LEGO elements, and submit photos of their finished creations through an online entry portal.
“Our partnership with Bricks & Minifigs was a natural fit for this launch,” said Beth Muehlenkamp, VP of Product & Marketing at Santoki. “Bricks & Minifigs is widely known for its bins of bulk bricks, which create the perfect opportunity for customers to personalize a MOC clock that is entirely unique to their vision. The MOC Wall Clock is where creative expression meets timekeeping, as fans can create again and again for the theme that best fits their room or mood. This is the first-ever national contest we have done, and we are excited to see the unmatched creativity of Bricks & Minifigs customers come to life.”
The customizable MOC Wall Clock is part of Santoki’s new LEGO Time by IQHK product line and will be available at Bricks & Minifigs and LEGO Store locations during the promotional period.
Entries will be judged on creativity, functionality, and overall LEGO clock design. Ten finalists will advance to a public voting round hosted on Santoki’s social media channels, where fans can help determine the winners. Participants are encouraged to share their creations on social media using the hashtag #SantokiMOCClock.
The grand-prize winner will receive a $550 Bricks & Minifigs gift card, while additional prizes and promotional items will be awarded to finalists and top finishers. According to the companies, the total prize pool exceeds $1,000.
Read the contest rules at santoki.com/pages/clockcontestrules.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
LEGO MOC CLOCK
Builders can make their own custom, functional timepiece using LEGO bricks and minifigures.
