The LEGO Group Unveils New Bluey Sets

The LEGO Group and BBC Studios are expanding on their established partnership with the launch of new Bluey-themed LEGO sets, hitting shelves next month. 

The four new Bluey sets are designed for kids between two and five years old, offering further opportunities for families to connect with the show’s heartwarming stories. Kids can improve their fine motor skills and strengthen their attention span while they build. 

The new building sets include LEGO Bluey Brick-Built Bluey Family ($69.99), Grannies with Bingo and Bluey ($14.99), School with Rusty and Bluey ($24.99), and LEGO Duplo Bluey Pizza Girls with Muffin and Bluey ($39.99).

Bluey is a cultural phenomenon and was the number one most-watched title in the U.S. in 2024 and 2025. Bluey’s messaging on emotional expression and family values resonates with parents across the globe and emphasizes the mission of the LEGO and Bluey partnership: to bring families together through play. 

“These new [LEGO Bluey] sets introduce even more characters, locations, and playful moments that families know and love from the show, inviting children and parents to build and play together,” says Suzy Lee Raia, Executive Vice President of Global Consumer Projects at BBC Studios. “Bluey’s universal themes of creativity, connection, and everyday family life continue to translate beautifully into LEGO play, and we can’t wait to see how fans bring these new sets to life at home.”

The addition of these licensed LEGO Bluey sets builds on Bluey’s annual brand theme, Playdates with Friends, introducing a broader LEGO age range so kids of all ages can enjoy play experiences inspired by the beloved Australian show.

“Bluey captures the joy of everyday family moments, and that makes it a perfect match for LEGO building and play,” says Michaela Edgerley Stovicek, Global Head of Preschool Audience at The LEGO Group. “With these new LEGO Bluey preschool playsets, we wanted to bring those familiar stories, characters, and shared moments of fun to life in ways that inspire creativity, connection, and playful storytelling for families and young builders everywhere.”

The four sets, LEGO Bluey Brick-Built Bluey Family, Grannies with Bingo and Bluey, School with Rusty and Bluey, and LEGO DUPLO Bluey Pizza Girls with Muffin and Bluey, are available for preorder and will launch June 1.

To stay up to date on all things Bluey, visit bluey.tv. Visit LEGO.com to keep up with any new LEGO drops. 

The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.