Licensing Expo 2026 will feature a fireside chat with Sharon Osbourne and Jack Osbourne, offering insight into the legacy and continued evolution of Ozzy Osbourne and the broader Osbourne family brand.
“The opportunity to gain rare insight from Sharon and Jack Osbourne is an exciting and unique addition to Licensing Expo,” says Amanda Cioletti, Vice President of Content and Strategy for the Global Licensing Group, which includes Licensing Expo, Brand Licensing Europe, and License Global.
Taking place May 20 at the Mandalay Bay Convention Center in Las Vegas, the session examines how Ozzy Osbourne’s influence has extended beyond music into licensing, partnerships, and cross-category brand development. The conversation will also reflect on the cultural impact of The Osbournes as it approaches its 25th anniversary and enters a new phase of growth.
“Ozzy’s legacy has always been bigger than music. It is attitude, humor, honesty, chaos, heart, and a connection with fans that has lasted for generations,” share Sharon and Jack Osbourne. “The Osbournes became part of people’s lives because it was real, and that authenticity is still at the center of everything we do. We are looking forward to speaking at Licensing Expo about how we protect that legacy while building the next chapter in a way that feels true to who we are.”
The discussion covers upcoming initiatives tied to the brand, including a planned Ozzy Osbourne biopic, Back to the Beginning: Ozzy & Black Sabbath, a theatrical project, and the return of Ozzfest in 2027. Licensing efforts continue to expand across categories, including apparel, collectibles, and lifestyle products, as well as new digital opportunities.
The panel is moderated by Jens Drinkwater, Head of Licensing at Global Merchandising Services, and Lisa Streff, Senior Vice President of Licensing and Brand Development at Global Merchandising Services. The session highlights how strategic partnerships are being used to extend the Osbourne brand while maintaining its core identity.
Licensing Expo 2026 brings together more than 5,000 brands and 12,000 industry professionals across entertainment, toys, fashion, and consumer products for three days of meetings, programming, and dealmaking.
Learn more at licensingexpo.com.
