WeCool Toys is entering a new era.
Paladone struck a deal to acquire WeCool Toys, the New Jersey-based company behind Compound Kings and a wide array of slime, compounds, activity sets, R/C vehicles, and more.
WeCool Toys was founded by industry vets Jeff Osnato and Ross Alber in 2016 and has grown to include thousands of products across multiple categories sold in 35 countries.
Paladone is a leader in licensed consumer products spanning housewares, lighting, games and puzzles, health and beauty, and drinkware. The company says that its acquisition of WeCool is part of a strategic plan to grow by leveraging its licensing relationships into new product lines.
I am delighted to welcome WeCool Toys to the Paladone family. It has built strong customer appeal through innovation and creativity in a number of growing toy segments. This acquisition is a great step in our evolution to becoming a global leader in trend-led, consumer goods. I am confident that with the full support of Paladone behind WeCool Toys, we will take this fast-growing business to even greater heights."
Under the new deal, Osnato will stay on as President of WeCool Toys reporting to Downey.
“Combining our talents and resources, this acquisition is a promise to our customers, employees, and partners,” Osnato says. “Together we are stronger, more agile, and ready to seize the opportunities which lie ahead.”
