Paul Caldera | Source: BPMS/The Toy Book

Blue Plate Media Services (BPMS) appointed Paul Caldera to the position of director of television investments.

The seasoned media exec was a partner in Beacon Media for 13 years and brings 25 years of experience in the TV advertising space to BPMS, with a focus on reaching parents and kids. He most recently served as an independent media consultant for MGA Entertainment (MGAE).

“Caldera has heart and history,” says BMPS President and Founder David Becker. “While media has changed considerably since his early agency days, and TV has evolved into a single spoke inside the kids and family media wheel, I see Paul as an agency historian and a masterful buyer. He brings a wealth of client history to the BPMS team along with deep rooted relationships on the buy side, ensuring efficiencies will be further leveraged and fully realized by our roster of valued clients.”

Related: State of the Industry Q&A 2021: Blue Plate Media Services

“I could not be more excited to work with BPMS and their passionate and dedicated team of media maestros,” says Caldera. “Over the past 20 years, I’ve witnessed from afar their steady agency growth, their early use of digital and TV media planning and buying, and the etiquette they brought to the kid and family agency space.”

BMPS is continuing to expand its team of media strategists as it grows its roster of toy and entertainment companies in the media planning and buying space. Current clients and partners include Jakks Pacific, TOMY, ZURU, IMC, The Elf on the Shelf, University Games, and more. BPMS seeks to help its clients craft targeted reach across multiple screens while driving measurable reach and engagement.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.