Paul Frank Returns to Firefly Brand Management

Source: Paul Frank

Saban Brands’ Paul Frank is back with a familiar agent.

Firefly Brand Management has been named as the non-exclusive North American agency of record for the brand in categories including toys and games, publishing, party goods, stationery, jewelry, food and beverage, sporting goods, and cross-collaborations. Founded in 1995 by artist Paul Frank, the brand is perhaps best-known for the iconic Julius the monkey.

“I have always loved this brand since the first time I worked on it back in 2007,” says Cynthia Modders, CEO, Firefly Brand Management. “[Paul Frank] has a unique ability to reach fans of all ages from all around the world and is currently celebrating 25 years of creativity and colorful imagination.”

The Firefly team is currently pursuing new licensing partnerships utilizing Paul Frank designs and core art assets.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.