Peanuts Worldwide has a new executive overseeing the brand’s international business.
Lisa Silverman Meyers steps into the role of senior vice president, international to mind the company’s existing global business while identifying new opportunities for programs in underdeveloped markets. Silverman Meyers joins the company from the Metropolitan Museum of Modern Art where she served as global head of licensing and partnerships, retail marketing, and creative.
“Charles Schulz’s creation speaks a universal emotional language, so it’s no surprise that Peanuts is as popular in Asia as in the Americas, and from Europe to Africa and Australia,” Silverman Meyers says. “I’m very humbled and mindful of my responsibility to bring the brand alive to Peanuts fans everywhere.”
In her new role, Silverman Meyers will report to Tim Erickson, head of Peanuts Worldwide.
“I am delighted to welcome Lisa to Peanuts Worldwide—and ‘worldwide’ describes well the significant responsibilities she’s taking on,” Erickson says. “Since Charles M. Schulz introduced Peanuts in 1950, Charlie Brown, Snoopy, and the rest of the gang have made an indelible mark on popular culture across the globe. Lisa’s vast experience with highly loved brands and global licensing makes her the perfect person to both build on our thriving international presence and expand Peanuts’ reach into important new markets around the world.”
Silverman Meyers previously served as senior vice president of strategy, planning, and operations for Viacom and Nickelodeon International Consumer Products and Recreation. The division was responsible for international licensing and location-based entertainment for PAW Patrol, Teenage Mutant Ninja Turtles, MTV, and more.
