WildBrain CPLG expands its licensing program for Playmobil with promotional collaborations and cross-category products. To support the company’s refreshed brand strategy, WildBrand CPLG is planning new partnerships in promotions, apparel, home goods, and beauty.Â
Playmobil’s new licensing campaign launched earlier this year with standout collaborations with McDonald’s and Kia Motors. Unveiled at the Seoul Mobility Show in April, the Playmobil x Kia figures are now available at specialty retailers in South Korea. Following the success of its June launch, Playmobil will enter a second collaboration with McDonald’s in more than 70 countries starting in spring 2026.
The European industry features new and upcoming promotions for the Playmobil brand. This month, Nomad Foods in Belgium will ensure consumers receive a figure when purchasing Findus, Iglo, or Birds Eye products. From September to December, Urgo in the Benelux will have a Playmobil figurine promotion with Alvityl Multi-Vitamins.
Worldwide collaborations continue with Boyhood’s collectible 3D wooden figurines and Leblon Delienne’s resin sculptures, respectively launching this fall/winter. In the Middle East and North Africa regions, Chloe Media will unveil an apparel collection in the spring/summer of 2026.
“These new partnerships reflect Playmobil’s multigenerational appeal, and our commitment to bringing joy to fans and families worldwide through fun and unique consumer products and experiences,” says Meike de Vaere, SVP of Partnerships & Business Development for WildBrain.
To learn more about Playmobil’s licensing opportunities, visit wildbraincplg.com or meet the team at Brand Licensing Europe, Stand B171.
