PlayMonster has named Brian Fitzharris as the company’s new Chief Commercial Officer (CCO).
Fitzharris brings a wealth of experience in the toy industry to PlayMonster in hopes of strengthening the company’s global market position and enhancing both client and vendor relationships. In this new role, he will be responsible for driving the growth and success of North American, UK, and international sales. Fitzharris will also lead the marketing organization, e-commerce operations, and go-to-market strategies, as well as drive global sales growth.
“In this dynamic era of play and innovation, the PlayMonster portfolio stands as a cornerstone in the arts & crafts, toys, and games categories,” says Fitzharris. “I am excited to join such a strong team of knowledgeable, talented, and dedicated people. Between the strong items and brands we have in the portfolio and the best-in-class partnerships that the team has established, PlayMonster has the ingredients required to elevate the business to new heights of creativity and market prominence.”
Fitzharris previously spent 17 years at Mattel, where he held global marketing positions on iconic brands such as Hot Wheels and Barbie and international marketing roles in Europe and Asia Pacific. He most recently served as Mattel’s Head of Sales to Walmart/Sam’s Club.
“[Brian’s] proven track record in discerning a brand’s trajectory and navigating that path to success aligns seamlessly with our vision,” says Steve Adolph, PlayMonster CEO. “I am particularly eager for the injection of his fresh perspective, not just for 2024 but beyond.”
PlayMonster has an ambitious expansion plan in its future highlighted by a dynamic lineup of new products and partnerships set to launch in 2024.
