The dudes and dudettes at PlayMonster are collaborating with Dude Perfect again.
The Beloit, Wisconsin-based toymaker inked a renewed deal with the popular YouTube stars to promote Koosh Flix Stix, one of the latest products to hit retail based on Hasbro’s long-running Koosh brand.
“Koosh is once again lined up to be a must-have toy of the year,” says Lisa Wuennemann, vice president of marketing at PlayMonster. “Our renewed partnership with Dude Perfect and the successful launch of Koosh Flix Stix continue to prove that adults and kids of all ages enjoy Koosh’s immersive play and are ready to take it to the next level.”
Dude Perfect and PlayMonster first teamed up last year to engage fans in a #KooshChallenge. The YouTube tricksters have more than 50 million subscribers and plan to show off even more Koosh trick shots over the next year while encouraging families to #KeepItKoosh.
The new Koosh Flix Stix is hitting Target stores now.