Dude Perfect and PlayMonster are playing with Koosh again this year. | Source: PlayMonster

The dudes and dudettes at PlayMonster are collaborating with Dude Perfect again.

The Beloit, Wisconsin-based toymaker inked a renewed deal with the popular YouTube stars to promote Koosh Flix Stix, one of the latest products to hit retail based on Hasbro’s long-running Koosh brand.

“Koosh is once again lined up to be a must-have toy of the year,” says Lisa Wuennemann, vice president of marketing at PlayMonster. “Our renewed partnership with Dude Perfect and the successful launch of Koosh Flix Stix continue to prove that adults and kids of all ages enjoy Koosh’s immersive play and are ready to take it to the next level.”

Related: Adventure Media & Events Promotes James Zahn to Editor-in-Chief of ‘The Toy Book’

Dude Perfect and PlayMonster first teamed up last year to engage fans in a #KooshChallenge. The YouTube tricksters have more than 50 million subscribers and plan to show off even more Koosh trick shots over the next year while encouraging families to #KeepItKoosh.

The new Koosh Flix Stix is hitting Target stores now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube