My Singing Monsters are jumping from the mobile game to the playroom as a new assortment of collectible figures from PlayMonster.
Created in collaboration with game developer Big Blue Bubble, PlayMonster’s inaugural assortment of My Singing Monsters use “never-before-seen technology” to sing and harmonize with one another to create the Plant Island song that is featured in the game. The fall launch includes six adult Monsters — Noggin, Toe Jammer, Mammott, Maw, Furcorn, and Entbrat — and eight Baby Monsters. The more that kids collect, the fuller the song becomes.
After receiving a tremendous response from members of the press, digital influencers, and My Singing Monsters fans alike at the Toy Insider‘s legendary Sweet Suite 2019 event, the collectibles are making their monstrous debut with limited quantities available for preorder on Amazon.com today.
“We fell in love with My Singing Monsters from the moment we saw them — we are very excited to be adding this license to our roster,” says Scott Flynn, vice president of sales and marketing at PlayMonster. “The immense success of the mobile game showed us how important it was for us to stay true to the game which is why we made sure these collectibles feature harmonizing technology to create the signature Plant Island Song for a seamless online/offline experience.”
Each adult Monster in the first series includes an accessory from the game, in addition to an exclusive code to unlock an in-game reward. Each Baby Monster comes packed with their own unique “egg” that they can fit inside. Additionally, there’s an exclusive Plant Island Series 1 collector pack which includes Toe Jammer, Mammott, and Noggin.
“We are really excited to be partnering with PlayMonster,” says Bryan Davis, senior vice president of business development at Big Blue Bubble. “Their playful work ethic embodies what Big Blue Bubble and My Singing Monsters hopes to bring to all of its’ fans worldwide. We are excited to start this journey with such an amazing brand!”