PMI Ltd inked a deal to produce new toys and other products inspired by Spellbound, the upcoming film from Skydance Animation.
The deal, brokered by IMG, includes a wide array of products, including craft, activity and playsets; 2D and 3D plush; talking plush; plush backpacks; capsule toys; stationery, such as stampers, pencil cases, toppers, and erasers; keychains; figural torches with light-up functions; and a branded Matchify card game. PMI joins Spin Master in bringing Spellbound to the toy department.
“We are so excited to be teaming up with Skydance Animation and can’t wait to roll out the fabulous Spellbound line we are designing,” says Omer Dekel, vice president, international sales, PMI Ltd. “It’s going to be an amazing ride for all of us! This partnership is another major achievement for PMI and a huge addition to our broad range of popular branded stationery, collectibles, toys, and school supplies.”
Spellbound is an animated musical that follows a young girl who sets out to break the spell that has divided her kingdom in two. It is written by Lauren Hynek, Elizabeth Martin, and Linda Woolverton, with an original score from Academy Award-winner Alan Menken, and lyrics by Glenn Slater. Chris Montan serves as executive music producer on the film.
Over the past few years, PMI has become a bigger player in the toy industry as a designer, manufacturer, and distributor of toys and impulse items based on top properties from a variety of top licensors, including Nickelodeon, Warner Bros., Hasbro, and others. The family-owned company was founded in Israel in the 1990s and has grown from creating and distributing collectible sticker albums into a global business and master toy licensee.
