Every toy is special, but where and how it’s sold can be of equal importance. In recognition of ASTRA and specialty retailers’ “special” place in our products’ success, this month’s Pop Quiz focuses on the not-so-FAQs about favorite specialty brands.
This article was originally published in the June 2022 edition of the Toy Book. Click here to read the full issue!
Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.