The fourth quarter is quickly approaching, meaning the holiday season is almost here. While the industry is hitting showrooms in Los Angeles and making the trek across the pond to BLE, take a break and see how much you know about the hottest toys and properties that everyone will be buzzing about this fall. 

The Toy Book | 2026 Fall Toy & Licensing Preview Issue

Stay on the Pulse of Play!

A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here!

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About the author

Wendy Smolen

Wendy Smolen

Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.

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