Propel Equity Partners, a private equity firm, has acquired Buzz Bee Toys, which specializes in active play toys. The acquisition marks the eighth by Propel Equity since August of 2012 on behalf of Alex Brands. Buzz Bee Toys will join the Alex Brands family of brands, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more.
First introduced in 2002, the Buzz Bee Toys portfolio of brands includes Air Warriors, Water Warriors, and Ruff Stuff. These lines offer active play products ranging from dart blasters and water blasters to water toys, flying toys, role play, and junior sports offerings.
“Through this series of acquisitions and announcements, Alex Brands is further enhancing its position as a leading provider of brands that play a central role in helping children to develop their creativity and imagination, as well as keeping them physically active,” says Neil Friedman, president and CEO, Alex Brands.