Relatable launched a new adult drinking game, made in partnership with Almost Friday Media, which is known for its social media lifestyle and beer brand Friday Beers.
The Almost Friday game comes at a time when kidults continue to influence the market, as Circana reports that consumers ages 18 and up contributed more than $1.5 billion to the market in the first quarter of 2024. With its growing portfolio of adult party games, Relatable continues to capitalize on the trend.
Almost Friday, designed for adults ages 21 and up, comes with 250 cards and features four mini-games with different formats including Rapid Fire, Most Likely Challenges, Trivia, and Horse Racing.
We remain steadfast in our approach to expanding collaborations and partnerships with top brands and talent across the entertainment landscape, and believe this partnership will not only strengthen brand recognition and loyalty among existing fans but also introduce both brands to new audiences.
Relatable was previously known as What Do You Meme?, a name shared with its flagship game. Since expanding further into additional game releases, toys, plush, and more, the company rebranded to reflect its wider offerings.
“Teaming up to create the Almost Friday game is a natural extension of our brand, and we believe this is something that everybody who’s ever laughed at a joke from Friday Beers will truly love,” says Jack Barrett, CEO at Almost Friday Media.
Almost Friday is available now exclusively at Target for $19.99.
