Gel Blaster is taking the field during the 2022-23 season of Rocket League.
The Texas-based company partnered with New England’s Oxygen Esports (OXG) to develop a custom OXG-branded car emblazoned with the Gel Blaster logo. The car will make its digital debut in October with the Rocket League Championship Series (RLCS) kicks off its new season.
“Working with a market leader like Oxygen Esports and its rosters, has been an incredible experience. They really have their pulse on the future of play and the evolution of global esports,” says Gel Blaster Chief Revenue Officer Steve Starobinsky. “With our recent launch at retailers like Walmart, Target, Bass Pro Shops, and more, we are so excited to connect with global video game enthusiasts and athletes in such an authentic way.”
Gel Blaster’s new lineup of StarFire blasters can be seen on page 79 of The Toy Book‘s Fall Toy Preview issue. The rechargeable blasters fire eco-friendly, superabsorbent polymer “Gellets” that disintegrate on impact.
As part of the partnership, Gel Blaster and OXG will engage in social promotions featuring the OXG team and Rocket League ambassador JJ Taylor. Later this fall, Rocket League, OXG, and Gel Blaster enthusiasts will be able to download the custom car skin for in-game use.
In other Rocket League news, Funrise just unveiled its long-awaited range of officially licensed Rocket League R/C vehicles. Created in partnership with Rocket League developer Psyonix through a deal that was made last year, the line includes the 2.75-inch Rocket League Micro R/C assortment; a pair of 8-inch Rocket League Custom Racer R/C vehicles; and the 11-inch Rocket League ZSR Smoke R/C vehicle.
The line is hitting retail this fall.
