Funrise Revs Up Psyonix Partnership for Rocket League RC Cars

Rocket League | Source: Psyonix

Funrise inked a deal with video game developer Psyonix to produce toys inspired by Rocket League.

The deal — brokered by IMG — will see Funrise rev up a full range of customizable, remote-controlled Rocket League replica cars. The range is set to include some of the most popular cars from the game, including Dominus, Fennec, Octane, and Takumi as mini- and full-size RC vehicles.

“We are so excited to welcome Rocket League into our family of toys and bring the fun of the game to life for fans around the world,” says Stephanie Simpson Bughi, vice president of global brand marketing, Funrise. “Rocket League engages users in endless fun through a riveting combination of soccer and cars, and we are confident that fans will welcome the expansion of the Rocket League world through our new series of cars.”

Related: Following Years of Sales Declines, the R/C Category Is Relying on Innovation

Funrise expects to launch its Rocket League collection next fall at retailers worldwide.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.