Gel Blaster Rocket League skin. | Source: Gel Blaster

Gel Blaster is taking the field during the 2022-23 season of Rocket League.

The Texas-based company partnered with New England’s Oxygen Esports (OXG) to develop a custom OXG-branded car emblazoned with the Gel Blaster logo. The car will make its digital debut in October with the Rocket League Championship Series (RLCS) kicks off its new season.

“Working with a market leader like Oxygen Esports and its rosters, has been an incredible experience. They really have their pulse on the future of play and the evolution of global esports,” says Gel Blaster Chief Revenue Officer Steve Starobinsky. “With our recent launch at retailers like Walmart, Target, Bass Pro Shops, and more, we are so excited to connect with global video game enthusiasts and athletes in such an authentic way.”

Gel Blaster’s new lineup of StarFire blasters can be seen on page 79 of The Toy Book‘s Fall Toy Preview issue. The rechargeable blasters fire eco-friendly, superabsorbent polymer “Gellets” that disintegrate on impact.

Related: The Fall Toy Preview Issue of The Toy Book Is Here!

As part of the partnership, Gel Blaster and OXG will engage in social promotions featuring the OXG team and Rocket League ambassador JJ Taylor. Later this fall, Rocket League, OXG, and Gel Blaster enthusiasts will be able to download the custom car skin for in-game use.

In other Rocket League news, Funrise just unveiled its long-awaited range of officially licensed Rocket League R/C vehicles. Created in partnership with Rocket League developer Psyonix through a deal that was made last year, the line includes the 2.75-inch Rocket League Micro R/C assortment; a pair of 8-inch Rocket League Custom Racer R/C vehicles; and the 11-inch Rocket League ZSR Smoke R/C vehicle.

The line is hitting retail this fall.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.