Paramount Global is transitioning the leadership of its advertising division.
After spending 30 years at Paramount Advertising, Jo Ann Ross has stepped into a new advisory role as chairman while John Halley will succeed her as president.
“As the world of entertainment has evolved, Jo Ann has been on the forefront of advertising innovations that have been instrumental to establishing Paramount as a trusted partner and must-buy for advertisers everywhere,” says Bob Bakish, president and CEO, Paramount Global. “Her talent and passion for this business is only matched by her exceptional ability to lead through change, building talented teams and enduring client relationships throughout her illustrious career.”
Halley is a 15-year veteran that has previously served as executive vice president and chief operating officer of advertising.
“John is a proven leader and visionary who has driven innovations in Paramount’s advertising business that have set the pace for the entire industry for years,” Bakish says. His deep understanding of both the linear and digital businesses, and the underlying forces driving their change, has guided key advancements in our advertising products and empowered us to deliver better outcomes for our clients.”
This has been a year of growth for Paramount Global, particularly on the consumer products and experiences side of the business. The moves within the advertising division follow several waves of executive appointments over the past few months.
