Matchbox The Movie

The first trailer for Matchbox The Movie rolled into Comic-Con International: San Diego (SDCC) this afternoon, giving fans an early look at Mattel’s legendary die-cast brand in a new, globe-trotting lane.

John Cena, Jessica Biel, Arturo Castro, Sam Richardson, and Teyonah Parris attended the SDCC presentation for the action comedy from Apple Original Films, Skydance Media, and Mattel Studios.

Cena stars as Sean, an undercover CIA agent who returns to his hometown after a long absence. His arrival pulls a group of childhood friends (“The Matchbox Gang”)  into an international chase — and a mission to save the world.

Sam Hargrave directed and executive-produced the film from a screenplay by David Coggeshall. The cast also includes Danai Gurira, Golshifteh Farahani, Corey Stoll, and Bill Camp.

David Ellison, Dana Goldberg, and Don Granger produced through Skydance Media. Robbie Brenner and Ynon Kreiz produced for Mattel Studios alongside Jules Daly. Patrick Newall and Elizabeth Bassin served as executive producers.

The project shifts Matchbox from miniature vehicles (two of which are sold every second, worldwide) to full-scale action, using the brand as the launchpad for a story built around cars, friendship, espionage, and international mayhem.

Matchbox The Movie will premiere on Apple TV on Oct. 9.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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