Bonkers Toys Launches Toys and Colors Line Inspired by Hit YouTube Channel

Bonkers Toys teams up with the No. 1 YouTube ensemble channel, Toys and Colors, to debut collectibles and toys inspired by the beloved kids’ brand.

Toys and Colors, a part of the pocket.watch creator portfolio, has grown into one of the biggest YouTube channels in the world, remaining a top contender amongst families seeking educational, meaningful content. The channel features an ensemble of kids, uncles, and aunties who make fun and relatable skits. 

This new line from Bonkers seamlessly blends with the channel’s content, reflecting its play patterns and key themes. The toys appear in videos as larger-than-life prop replicas, ensuring a cohesive viewing experience for young audiences. The videos featuring the “playable props” have amassed more than 500 million views in their first six months. 

“With Toys and Colors, families can explore a creative universe brimming with excitement, humor, playfulness, and lovable characters,” says Brian Bonnett, Founder and CEO, Bonkers Toys. “The ‘playable props’ strategy is a unique and ownable approach to pre-seeding the toys within the channel’s regular content, creating a deeper connection with viewers before the toys hit retail. We executed this in a way that felt authentic to the channel.”

The key products in the Toys and Colors line include the Toys and Colors Mystery Treasure Chest, Ice Cream Parlor, and Mystery Medical Kit. Prices in the collection range from $27.99 to $54.99, all available exclusively at Target. 

“Toys and Colors has always been about sparking imagination through sensory-driven play, and this collaboration with Bonkers Toys brings that experience beyond the screen and into the hands of families,” says Chase Landau, Senior Vice President of Talent and Strategic Partnerships at pocket.watch. “Together, we’ve created a toy line that captures the creativity, curiosity, and joy at the heart of the brand, giving fans a whole new way to experience the world of Toys and Colors.”

Families who subscribe to Toys and Colors will appreciate Bonkers Toys’ integrated approach to this line, preserving the integrity of the content while introducing new products that create an immersive, off-screen play experience. 

“From the very beginning, our goal has been to inspire creativity, imagination, and learning through play,” says Tim Nguyen, Chief Operating Officer of Toys and Colors. “Seeing those values come to life in products that families can enjoy together is incredibly rewarding, and we can’t wait for fans to experience them.”

Visit bonkerstoys.com to stay up to date on any more Toys And Colors releases. For new Toys and Colors content, visit youtube.com/@toysandcolors.