More than 5,000 kids from around the world took part in Schleich USA‘s Power of Imagination Photo Contest.
Launched at Toy Fair New York, the contest asked fans to submit original photos that depict stories inspired by imaginative play with Schleich figurines and playsets. More than 1,000 votes went to Rosa, a 15-year-old Utah resident whose entry depicted a quartet of Schleich Horse Club characters looking out over a majestic desert expanse along with their dog.
“We were so excited to take this next step in our Power of Imagination campaign and ask kids to help remind grownups just how spectacular and vivid a child’s imagination can be,” says Annie Laurie Zomermaand, managing director, Schleich USA. “Seeing the imaginations of so many kids come to life using Schleich figurines was inspiring and even humbling. It’s amazing to see the joy and pride children have when bringing their ideas to life.”
Famed toy photographer and frequent Toy Book and Pop Insider cover artist Mitchel Wu helped kick off the promotion and announced the winner. Wu also provided a series of video tutorials to guide kids in experimenting with their own “toyography.”