At Comic-Con International: San Diego (SDCC), toy industry experts will gather for Action Figure Insider‘s annual weekend panel.

Toy Book / Pop Insider Senior Editor James Zahn will talk all things action figures and collectibles alongside other members of the industry in Behind the Plastic: Licensees, Licensors, and Buyers: How Your Favorite Action Figures and Collectibles Are Made.

Hosted by Daniel Pickett of Action Figure Insider, panelists include Dolly Ahluwalia (vice president, licensing & business development, Funko), Steven Anne (category manager – toys, Walgreens), Jason Labowitz (president, Entertainment Earth), Jimmy Liu (manager, global brand marketing, Hot Wheels, Mattel), Jeremy Padawer (co-president, Wicked Cool Toys), and George Vorkas (senior vice president, Jazwares).

The panel takes place Saturday, July 20, from 7:30-8:30 p.m. in Room 8. Click here to RSVP and add it to your SDCC schedule.