The latest update to the Shopkins: Shop n’ Seek game is specifically designed to get kids active in a confined space.

The Small Mart Grocery Store is an all-new level for the augmented reality game that launched last year. Based on Moose Toys‘ popular doll and collectibles brand, Shopkins: Shop n’ Seek is a virtual scavenger hunt that kids play for free on their iOS device.

“In this challenging time for families, we wanted to bring a fun and immersive way for kids to stay active and safe in their homes,” says Travis Riggs, CEO of app developer Blipd. “The Shopkins brand combined with playing in an augmented world brings so much joy to kids everywhere and that is what we need now more than ever.”

Using the Shopkins: Shop n’ Seek app, kids can hunt for their favorite Shopkins characters to amass a virtual collection that can be enjoyed anywhere.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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