Sega’s Sonic the Hedgehog Returns to TV

Sonic TV Animation Tease ONLINE USESega has announced that Sonic, the iconic blue hedgehog with four TV series and more than 70 video games, will be returning to the TV screen next year in a CGI-animated series. Produced by Sega of America Inc. and Genao Productions, the new Sonic the Hedgehog series, Sonic Boom, will premiere in the U.S. on Cartoon Network, and on Canal J and Gulli in France, with a global rollout to follow.

Sonic Boom is a character-driven comedy that leaves a trail of robot wreckage in its smoldering wake. The series centers on Sonic, his best friend and sidekick, Tails, their search for adventure, and their battles with Sonic’s arch-nemesis, Dr. Eggman. Rounding out the ensemble are fan favorites Knuckles and Amy Rose, plus a rogue’s gallery of enemies—some familiar to Sonic fans and some brand new.

After being licensed in areas such as toys, apparel, comics, and animation, Sega has also signed a three-title exclusive partnership with Nintendo for the Sonic the Hedgehog video game franchise. Sonic Lost World will be the first title to launch under this agreement, and will be available in stores later this year for Wii U and Nintendo 3DS platforms.

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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