Visitors at the Spielwarenmesse International Toy Fair | Source: Spielwarenmesse eG

The team at Spielwarenmesse eG is recognizing the increased focus on sustainability and environmentally friendly production in the toy industry with the addition of a new ToyAward category.

The Sustainability category joins the ToyAward lineup for the 72nd Spielwarenmesse International Toy Fair, set to take place Feb. 2-6, 2022, in Nuremberg, Germany.

Related: Spielwarenmesse, The Toy Association Partner to Bring World of Toys Pavilion to TFNY 2022

Additionally, three new members have joined the international ToyAward jury, including Sue Warfield, president of the American Specialty Toy Retailing Association (ASTRA),  Jean Youn, head of toy business at Kakaokids (Korea), and Dr. Harald Käb, owner of narocon InnovationConsulting (Germany).

For the first time, ToyAward nominees will be unveiled at the Spielwarenmesse PressPreview, taking place Jan. 27, followed by a formal awards ceremony at Nuremberg’s Exhibition Center, NCC Ost, on Feb. 1.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.