With next year’s Spielwarenmesse international trade fair having been pushed from January to July, the organizers are working to leverage digital platforms in an effort to connect the global toy community, including exhibitors, buyers, and others. Spielwarenmesse BrandNew is a digital offering that will take place during the previously scheduled January trade fair dates.
Spielwarenmesse BrandNew will include multiple marketing opportunities in both English and German from Jan.25-29. The platform includes content on the Spielwarenmesse website in addition to live video streams across the show’s Facebook and Instagram channels in which toymakers can reveal new products, host showroom tours, or offer live Q&A sessions.
“We stay connected to our customers all year round by offering them an extensive range of services,” says Ernst Kick, CEO of Spielwarenmesse eG. “Spielwarenmesse BrandNew adds to this spectrum by revealing the innovations for 2021 and providing the industry with a valuable offering before we meet again in Nuremberg from July 20-24.”
Companies interested in participating in Spielwarenmesse BrandNew or the Spielwarenmesse Summer Edition can find full details on the show website.