Source: Spielwarenmesse/The Toy Book

The first-ever Spielwarenmesse Summer Edition has a date.

Following the postponement of the annual international toy fair due to the ongoing COVID-19 pandemic, Spielwarenmesse 2021 Summer Edition will take place July 20-24 at the Exhibition Centre in Nuremberg, Germany. The move marks the first time in history that the show has moved from its traditional spot on the cusp of January and February.


“My team and I are delighted to be organizing a live event again, something the market is clearly longing for,” says Ernst Kick, CEO of Spielwarenmesse eG. “In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors.”

Further details on the event and the evolution of the Spielwarenmesse website and app as a year-round tool for retailers and toymakers will be revealed in the months ahead.