Spielwarenmesse eG Says It’s Full Steam Ahead for Nuremberg International Toy Fair
Visitors at the Spielwarenmesse International Toy Fair | Source: Spielwarenmesse eG

Without question, the biggest topic that had the toy industry buzzing this week had all eyes on Germany.

With the global spread of the COVID-19 Omicron variant spurring new rounds of travel restrictions and closures, many questioned whether or not Spielwarenmesse eG — organizers of the 72nd Spielwarenmesse International Toy Fair — would plow ahead with its planning.

The rumor mill pegged Dec. 15 as the ultimate decision date and today, the organizers broke their silence:

“Thanks to the latest decisions taken by the Bavarian government and the improving pandemic situation in Bavaria, we can continue as planned with our preparations for the trade fair,” says Christian Ulrich, spokesperson for the executive board of Spielwarenmesse eG. “The intensive and constructive discussions with industry representatives over recent days prove just how highly the Spielwarenmesse is valued as a networking and order platform. We will do everything we can to give them what they have asked for — a real trade fair experience in safe conditions.”

Related: The Spielwarenmesse in Nuremberg: Far More than Just a Trade Fair

The rules, as they currently stand, include the 2G+ requirements and focus on boosters rather than testing. According to the organizers, those who have received a third vaccination at least 15 days prior to the event will no longer require testing. Of course, this is all subject to change.

The 72nd Spielwarenmesse International Toy Fair is set to take place Feb. 2-6, 2022. For the latest, check out the trade fair’s official website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.