As part of Spin Master Corp.‘s international growth strategy, the company further expanded its operations in Europe, and will sell directly to retailers in Russia, Switzerland, Austria, and Greece next year.

Spin Master formed a Russian subsidiary, Spin Master Rus LLC, and will begin direct distribution early next year. The company’s general manager for Russia, Andrey Savchenko, will oversee sales and marketing activities. Spin Master’s Russian operation will be based in Moscow.

Spin Master will service the Swiss and Austrian markets and the Greek market directly through existing offices in Germany and Italy, respectively.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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