Spin Master Invites Kids to Enter the World of Dragamonz

Spin Master Corp. is smashing into the world of Dragamar for its new toy line, Dragamonz.

The new collectible range includes 72 half-animal, half-dragon figures that kids can reveal by smashing open a colorful egg. The collection includes an element of cross-platform play, with each character packed alongside trading cards that can be used in a battling card game for further extended play. Kids can then bring their dragons to life through an augmented reality mobile app for iOS and Android developed by HappyGiant, and an animated series set to debut on Amazon Prime Video this fall.

Spin Master unveils Dragamonz at the Toy Insider’s Sweet Suite 2019.

“Dragamonz gives kids everything they are looking for in a toy experience from collectability to battling,” says James Martin, senior vice president and global business unit lead, Spin Master. “We know kids are hyper-connected to mobile devices both for entertainment and gaming, and this fun collectible toy line, complete with an episodic series and digital battling app companion, provides a fully immersive experience into the world of Dragamonz.”

At the Toy Insider‘s Sweet Suite event in New York City last month, attendees were presented with the opportunity to experience Dragamonz firsthand.

According to Spin Master, Dragamonz come from the world of Dragamar, a land where six factions battle for supremacy. Some factions are heroic, some are cunning, some are smart, and others are just bad to the bone. Each Dragamonz character has its own rarity, personality and powers to equip them in battle. The trading card game lets kids summon their dragon army and battle with friends to reveal the Ultimate Dragon Master. Each pack includes a Dragamonz egg accompanied by Dragon cards, battle cards, a collector’s card and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.