Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Julien Sharp, director of business development for Spin Master.

Sharp works constantly to find new ways to increase sales across Spin Master’s games global business unit while collaborating with inventor relations, licensing, production, global brand marketing, and retailers to make it happen.

On the show, Sharp shares her origin story and path into the toy and game industry from cruise ships to work with companies including Funnybone Toys and What Do You Meme?

Albritton and Sharp discuss how creating something different in the game aisle led to early successes with games such as Disruptus. Additionally, Sharp shares the strategies used to open up specialty mid-tier channels for What Do You Meme? along with some of the things she’s looking for while researching new trends at Spin Master.

The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 80 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.