Two giants in the preschool space are joining forces.
Spin Master and Candle Media’s Moonbug have inked a deal for a strategic global alliance spanning kids’ content, products, and experiences. The new agreement taps into the capabilities of both companies with a focus on growing the intellectual property (IP) in their portfolios through a mix of licensing, production, and media placements.
Under the deal, Spin Master will take the lead as global master toy licensee for Moonbug’s Blippi and Little Angel with an array of new toys and games set to hit retail beginning in 2025.
We’re excited to have the opportunity to infuse Spin Master’s signature innovation into Moonbug’s incredibly popular properties which have enthralled children on a global scale. We’ll leverage our deep experience in preschool play and incredible legacy of delivering onscreen moments and characters to playrooms in real life for the highly engaged fanbases of these two properties.”
Moonbug will tap into its paid media expertise and create short-form, animated content to support Spin Master Entertainment properties beginning next year. Spin Master’s new preschool series, Vida the Vet, will be an area of focus throughout 2024.
Ryan Gorman, Vice President of Consumer Products Franchise, Toys & Retail Development at Moonbug Entertainment says that Spin Master “shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow.”
“As children’s content consumption habits continue to evolve, we are staying on the leading edge by partnering with Moonbug to meet kids where they are,” adds Jeremy Tucker, Spin Master’s Executive Vice President and Global Chief Marketing Officer. “Together we will further deepen engagement with our globally recognized brands, with an emphasis on the power of storytelling, to inspire imaginations and new play experiences for kids everywhere.”
