Source: Spin Master/The Toy Book

Spin Master Corp. is positioning itself for a new era of growth by focusing on three distinct “creative centers” for the company: Toys, Entertainment, and Digital Games.

The company hired Max Rangel to serve as its global president beginning next month and will step into the role of global president and CEO in April. Spin Master Co-Founders and current Co-CEOs, Ronnen Harary and Anton Rabie, will work with Rangel during the transition.

Rangel joins the company from SC Johnson & Sons where he served as senior vice president of lifestyle brands in international markets. His experience includes additional roles at SC Johnson prior to which he served for 22 years at Procter and Gamble and three years at The Hershey Co.

“Since founding Spin Master together more than 26 years ago, we’ve grown from a single, item-driven business to a leading global children’s entertainment company with three thriving creative centres in toys, entertainment and digital games,” says Harary. “With a well-defined long-term vision and a strong executive management team in place, we believe the time is right to transition Spin Master beyond its founders on a day to day operating level. This natural transition will allow Anton and I to emphasize our strategic roles where we can focus our efforts on shepherding Spin Master’s course for the future.”

Harary and Rabie will continue to serve on Spin Master’s board of directors. Additionally, Harary will guide growth in digital games while Rabie will “continue to provide input on Spin Master’s culture globally.” The duo will also remain active in the business development of the company and all mergers and acquisitions, such as the recent acquisition of Rubik’s Brand Ltd.

Spin Master’s third Co-Founder Ben Varadi continues in his role as chief creative officer and remains on the company’s board of directors.

Additionally, Spin Master is embarking on an executive leadership development plan with the following appointments.

  • Chris Beardall will be been appointed president of Spin Master Toys
  • Jennifer Dodge will be appointed president of Spin Master Entertainment
  • Fredrik Loving will be appointed president, Spin Master Digital Games.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.